It’s About Being the Best You Can Be
It’s About Doubling Your Store’s Impact
It’s About You, Your Staff, and Your Customers
How to Manage, Motivate, and Train Your Retail Staff to Produce More Sales to Reach More People for Christ
For Christian Retail Owners, Supervisors, and Managers
Proven Techniques to Immediately Increase Your Sales and Make Running Your Store Much Easier
1. Develop a motivated staff that can’t wait to get on the floor and sell
2. End the frustration of searching for qualified salespeople
3. Set individual weekly sales goals and make sure they’re met
4. Guarantee everyone does his or her job exactly the way you want it done
5. Uncover the real reasons for drops in sales performance-and fix them fast
6. Get total control over the day-to-day operations of your store
A message from CBA’s Member Services Director: Mark Kuyper,
Dear CBA Retailer,
This is a practical, down-to-earth seminar. Leading CBA retailers have worked with the Friedman Group to tailor this presentation specifically to our industry. The goal is to help Christian retailers like you double your store’s impact and sales. The scores of new ideas you’ll take back to your store are guaranteed to do just that! The Friedman Group delivers this valuable information in a stimulating and fun way to keep you on the edge of your seat.
Call (800) 252-1950 to receive more details on the Retail Camp coming to your region. It’ll be one of the best calls you’ll ever make for the success of your store and your ministry.
Sincerely,
Mark W. Kuyper
P.S. Take a look at the comments from retailers who attended the fall ’97 camp. We continue to get glowing recommendations for this excellent retail training tool.
Past Attendees Exclaim:
“I can now appreciate the energy of those wanting to bring this to CBA. I am awed by the realization that using this material can more than double the impact of our industry for the Kingdom. WOW!” Gloria Warner, Scriptura, Brandon, FL
“This is the most exciting tool-packed seminar I have ever attended – including anything I attended getting my MBA!” Tom Barnes, Christian Book & Gift, Olathe, KS
“The most innovative and effective management seminar with tools I can really use that I’ve ever attended.” Glenn McGinnis, CBA board member, The Dove’s Nest, Kerrville, TX “Tremendously valuable and worth more than it cost.” Carol Miyata, The Giving Tree, Aiea, HI (She flew in from Hawaii)
“Walking into the management training camp, I didn’t know what to expect. It ended up being the most valuable weekend of my career. I would definitely recommend it to any manager/supervisor who cares about increased sales, getting your staff to see the vision of your store, taking control of your time, and just regaining your sanity!” Bryan Bailon, Christian Book Center, Fair Oaks, CA
You’ll Receive 7 FREE Retail Resources to Take Home With You
242-page Store Management Manual
Manager’s Comprehensive Job Description
Salesperson’s Comprehensive Job Description
Salesperson’s “Help Wanted” Ad that gets results
New-Hire Training Schedule
Individual and Store Sales-Tracking Systems
Coaching Program
A Few of the Immediate Benefits for You and Your Store
1. Create a store crackling with enthusiasm and commitment-where shattering sales records is the game everyone loves to play.
2. Learn an objective way to measure your sales staff’s effectiveness and use that technique to improve both sales volume and sales quality.
3. Get your employees to play by your rules and do their jobs the way you want. From properly merchandising a display to routinely asking for the sale every time, this makes your job easier and more productive.
4. How to get new hires out on the floor and selling effectively in half the usual time. Using the “10-Day Training Schedule,” you’ll ensure that all your salespeople receive thorough and equal training.
5. No more putting out daily fires and answering unnecessary questions from your staff. Techniques for solving the root problem instead of temporarily handling its symptoms free you to concentrate on increasing your impact and sales.
Seminar Highlights Will Include …
1. Why you may not have as much control over your staff and store as you’d like. Staying in control requires letting everyone know what’s expected of them. Do you have a complete and organized system of policies and procedures-in writing? If not, you will soon.
- Create your own “Policies and Procedures Manual” in half the time: Put an end to random policies and “no one ever told me that” with our detailed and tested “Policies Manual” outline. All you’ll have to do is fill in the blanks.
2. Tracking and analyzing the quality of your staff’s sales. You’ll learn systems for checking sales performance and ensuring that each customer is served.
- Improve the quantity and quality of each person’s sales: There’s simple way to objectively monitor your sales staff’s performance, in both normal and low-ticket or high-traffic selling environments. Recognize what single statistic affects sales the most.
3. How to develop a staff of great salespeople. With this proven coaching system, opinions will no longer influence your judgment of your staff’s ability to perform on the sales floor.
- Learn the three most important steps in coaching your salespeople and the critical focus areas for every manager.
- Spot trends in sales performance and set targets for individual improvement: Recognize which stats to analyze and coach. Learn how to improve performance by targeting specific objectives.
4. Is your store famous for its customer service? Disney does it. McDonalds does it, so can you. Learn how to set non-negotiable “standards of behavior” that guarantee everyone performs the way you want.
- Learn how to motivate your staff, increase their sales, and keep them producing. Discover some do just enough to get by and how to develop a staff that’s as committed as you are.
- Use consequences to reinforce excellence and eliminate improper behavior: If you look forward to giving out rewards, but cringe when it’s time to discipline, this session’s for you.
- Avoid sales training pitfalls. Most managers misunderstand the real reason for doing sales training. Learn three reasons why it may not be working in your store.
5. Why hiring the right person can add an extra $50,000 or more to your annual sales. If you’re in retail, employee turnover is a fact of life. And so is hiring. Discover the latest information about finding qualified salespeople, and simplify hiring forever.
- The “Great Recruiting Myth”: Find out why you don’t need the “right” applicant, but more to choose from. Learn proven recruiting strategies and how to write “help wanted” ads that work.
- Interviewing and making the final decision: These revealing interview questions show you the real applicant.
6. Turning what you’ve learned into realistic productivity. Discover how to stay focused when “life” gets in the way of your goals and make solid, exciting changes-that last!
The CBA Management Training Camp is for you if you’re a retail store owner, supervisor, or manager and…
- You want to spend your day proactively to make you and your store more money instead of putting out the latest fire or answering unnecessary questions from staff. We’ll show you how to solve these problems and keep them from stealing your time and minimizing your productivity as a manager.
- You want to communicate more effectively with your staff, command their respect, and stay in control. It’s your store, and you have the right to insist on the performance standards that make it successful. We’ll show you how to set those standards and see that they are met.
- You want an objective system for determining how your salespeople are really performing. By the end of camp, you’ll have a system that will tell you which salespeople are selling their socks off and which ones are just coasting. And even more important, you’ll know how to coach each one to improve his or her sales performance.
- You want to learn how to “get to” your staff and have them “buy into” your store policies and culture. Discover how to develop a goal-oriented staff that wants to go the extra mile for you-and your customers.
- You want to learn firsthand what’s working for the top retail stores.
- You want to match your vision for your store with a focused action plan for getting there. We’ll help you develop a personalized strategy for reaching your goals. Plus, you’ll learn a system that will give you the tools to propel your store to the next level of success.
“As a past attendee of the Friedman Group’s Retail Management Training Camp, I am confident that this comprehensive seminar is just the shot in the arm the Christian retail industry needs to meet the goal of doubling our impact and sales in five years.”
Timothy Skinner
For more information or to register call Member Services at (800) 252-1950
Or email your request to our member services representatives. Please include your mailing address, telephone and fax number.
Email to: info@cba-intl.org