One of the ways CBA embraces its advocacy role in the channel is by partnering with highly respected companies to commission research and produce relevant reports that shed light on what is happening in our industry and help forecast future trends. From groundbreaking studies by research experts such as Britt Beemer and George Barna to internal research from actual Christian retail stores, CBA is committed to providing you with the information you need to run a better business.
The 2017 CBA State of the Industry Report is based on data reported for the 2016 calendar year. Retailers and CEOs report business changes as well as encouraging practices for realizing growth in tough economic times. The report contains vital statistics on store operations, sales volume, training activities, and future trends. The report also includes category and product sales analyses based on CBA’s CROSS:SCAN sales data reports powered by ParableConnect. If you have questions regarding the report or to request archived reports please contact CBA at info@cbaonline.org.
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Category: Your Association
Tags: Research