CBA – The Association for Christian Retail Since 1950

CBA is driven by a vision to see God’s Kingdom flourish. We believe in the transformative power of Christian products to inspire, encourage, and equip people in their faith journeys. Since 1950, we’ve proudly served as a cornerstone for the global Christian retail industry, uniting businesses under a shared mission to bring hope, truth, and love to the world.

Who We Are

We are more than a trade association; we are a family of believers passionate about making a difference. For over seven decades, we have been connecting retailers, suppliers, publishers, authors, artists, filmmakers, and more—forming a powerful network dedicated to sharing God’s message.

Our work centers on the distribution of a wide array of Christian resources, including:

• Bibles, Christian books, and devotionals
• Music and videos that uplift the spirit
• Curriculum that fosters growth in faith and understanding
• Apparel and gifts that carry meaningful messages
• Greeting cards and children’s materials designed to inspire young hearts

Whether you’re creating, distributing, or selling these products, CBA is here to support you.

How We Serve Our Members

The world is constantly changing, and so is the marketplace. We help Christian businesses not just adapt but thrive. Here’s how we make a lasting impact:

• Guidance for a Changing World: The global marketplace evolves quickly, but we ensure our members stay ahead of trends with expert advice and tailored support.
• Spiritual Refreshment: Running a business is hard work. That’s why we provide encouragement, prayer, and inspiration to renew your strength and focus.
• Practical Tools and Insights: Through industry research, informative publications, and engaging webinars, we share strategies for success. From harnessing technology to mastering marketing, we equip you to grow.
• Building Meaningful Connections: Our annual international convention is the largest of its kind, bringing together all facets of the Christian products industry. It’s where relationships are formed, ideas are shared, and partnerships take flight.
• Navigating Global Challenges: Every market has its own cultural and business nuances. We offer guidance to help you overcome barriers and expand your reach worldwide.
• Staying Informed: We keep you updated on the latest industry developments and global events so you can respond with confidence.

Our Vision for the Future

We envision a world where Christian businesses come together in unity to fulfill a shared mission: spreading resources that honor God and touch lives with His love and truth. This vision isn’t just a dream—it’s a goal we are actively working toward, building a global network where faith and business intersect for a greater purpose.

We believe that when Christian businesses collaborate, support one another, and share their strengths, we create an unstoppable force that can transform communities, nations, and the world. Distributing Bibles, producing inspiring media, or offering faith-based products—every effort counts.

In this future, we see a thriving marketplace where businesses of all sizes—retailers, suppliers, creators, and distributors—work hand in hand, guided by shared values and a common mission. Every connection we make, every partnership we foster, and every success we achieve together is a step toward advancing God’s Kingdom and reflecting His glory through the work we do.

Why Join CBA?

Joining CBA means becoming part of a dynamic community that’s more than just an association—it’s a family of passionate individuals and businesses working together to make a lasting impact. As a member, you’ll find a network of like-minded professionals who share your vision of spreading hope, truth, and faith through Christian products.

By joining, you gain access to a wealth of resources and opportunities that support both your business and your faith journey. We celebrate your successes and provide the tools, insights, and encouragement needed to overcome challenges. If you’re just starting out or are a seasoned veteran in the industry, we’re here to walk alongside you every step of the way.

Our community is built on shared values: integrity, purpose, and the desire to make a positive difference in the world. When you join CBA, you’re not just gaining access to industry insights and networking opportunities—you’re becoming part of a movement dedicated to advancing the Kingdom of God through your work. Together, we champion the mission of spreading the hope of Christ, one product, one connection, and one business at a time.

Let’s Grow Together

Your work matters. Your mission matters. And with us, you don’t have to do it alone. As a retailer, creator, distributor, or supporter, we invite you to join us in expanding the reach of Christian products worldwide. Together, we can strengthen the industry, uplift one another, and bring the light of Christ into every corner of the globe.

Let’s build something extraordinary—together.