Campaign Financial Aid | CBA - The Association for Christian Retail Since 1950

Biblical Financial Help for Everyone

From foreclosures to the struggling stock market, thousands of families in your community are facing financial fears and hardships like they’ve not experienced before. Imagine coming alongside them, offering them resources to help them think through their financial hardships from a biblical perspective, and giving them hope amidst these struggles in the One true provider.

CBA, Focus on the Family, Salem Radio, and Tyndale House Publishers have partnered together to provide you with the tools to reach your customers with this resource and draw more traffic into your store. Campaign Financial Aid is a Christian retail-exclusive initiative to provide consumers with Biblical Financial Help through their local Christian retail store. Biblical Financial Help is the consumer-facing campaign for the Campaign Financial Aid initiative. To find out more about the national marketing support for this campaign, click here.

Here’s How to Participate:
STOCK UP – Purchase products that offer sound biblical financial advice, including Faith-Based Family Finances and Surviving Financial Meltdown by Ron Blue and Jeremy White. Surviving Financial Meltdown will be available to CBA stores in heavily discounted promotional packs, including 4 FREE to give away to those customers who cannot afford it. To order now, click here.

SET UP – Devote a section of your store to financial products. Display Campaign Financial Aid signage available for download at tyndalebooksellers.com.

GET THE WORD OUT – Download posters, postcards, newspaper ads, bagstuffers, and e-mail templates to promote this campaign to your local community. Your efforts will be supported by a major national marketing campaign, brought to you by CBA, Tyndale House Publishers, Focus on the Family, and Salem Radio.

HOST AN EVENT – Contact a local financial advisor and invite members of your community to an in-store event. This will increase store traffic and provide a connection point for those in need.

CONNECT WITH CHURCHES – Reach out to your local churches. Meet with pastors in your area and share the ministry vision behind this campaign. Bulletin inserts and posters will be available for church use at christianstores.org.