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11 a.m. Pacific/2 p.m. Eastern Wednesday, April 21
Only $39.
People want to connect personally and authentically, and companies that want to connect with consumers need to think that way. Gunnar Simonsen is helping retailers see how they might better serve and connect with their customers using online services such as Facebook and Twitter, how to use text-message marketing, and generally stay relevant to those customers who use these technologies.
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Click the headline link and invest 10 minutes with Gunnar on his sunny Oregon porch to get an idea of how social media and its relational power translates into an econommic engine fueled by mutual understanding, personal interaction, and just knowing who your customers are.
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This podcast hits on social media in a nutshell from the humorous description of social media found on Wikipedia to what in the world is a Tweet.
Social Media Overview: a few notes
80/20 on Branding: It’s all about the customer … not you
Twitter: local to global: tweets that matter
Power of Text Messaging: Tales from Gunnar
Using Social Media: Impressions to action to conversion