Christian fiction readers read more than the national average and are more frequent book buyers, which creates a core customer opportunity for Christian stores.
Nearly 50% of Christian-fiction readers read more than 10 books annually; by comparison, only 36% of American adults read more than 10 books per year, according to a 2014 Pew Research study.
Christian Fiction Readers: Worth Pursuing, Worth Keeping, a reader survey conducted through a cooperative effort of CBA, The Parable Group, The Baker Publishing Group, and American Christian Fiction Writers, supports that finding and adds that half of responding Christian fiction readers are purchasing more titles today than five years ago, but buying and reading behaviors have changed.
