UNITE, CBA’s international convention, is where the Christian products industry gathers.

In 2018, UNITE will be in Nashville July 8-11, 2018.


In 2017…

  • A collaborative partnership was announced to drive consumers to Christian stores. The Get It Local Today program will benefit publishers and retailers alike.
  • CBA announced an ongoing retail training program that allows retail staff to be trained whenever is convenient for them… and for cheap.
  • Two global directorships were announced to further spread the work of the industry in India and South Korea.

Read more about UNITE 2017 in the post-convention press release.

Check out our UNITE 2017 Recap Video!