UNITE, CBA’s international convention, is where the Christian products industry gathers.
In 2018, UNITE will be in Nashville July 8-11.
- A collaborative partnership was announced to drive consumers to Christian stores. The Get It Local Today program will benefit publishers and retailers alike.
- CBA announced an ongoing retail training program that allows retail staff to be trained whenever is convenient for them… and for cheap.
- Two global directorships were announced to further spread the work of the industry in India and South Korea.
Read more in the post-convention press release.