Social Media: Test, Learn, Repeat
Make time to make your important connections. Zig Ziglar said, “People often say that motivation doesn’t last. Well, neither does bathing—that’s why we recommend it daily.” When it comes to
[ Read More ]Snap Out of It!
Housekeeping and conflict can lead to breakthrough growth. As a young reporter I had just completed all the new employee paperwork and was minutes from getting my first assignment at the NBC
[ Read More ]Social Media Tools You Can Use
Expert advice and free tools for retailer members at UNITE 2018. What if you woke up tomorrow and found that everything you knew about social marketing had changed—again? The New Model of Digital
[ Read More ]Put Google to Work for You
Online searches lead to offline sales. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” In today’s mobile and online world, a similar question is, “If you have
[ Read More ]A Case for Disagreement
Diversity with unity builds strong teams. Perhaps you’ve heard of—or been part of—an organization that will prolong discussions on critical issues and move ahead only when there’s complete
[ Read More ]How to Use Instagram to Connect with Customers
Photos tell your story and draw shoppers to your store. How many times have you seen an image that caught your attention and moved you in some way? Pictures and video have the amazing ability to
[ Read More ]Set Your Course
Put long-term goals ahead of short-term gains. Don’t sell your future for a bowl of soup. Effective management often involves a tension between short-term gain and long-term goals. Successfully
[ Read More ]Build and Strengthen Relationships
Use these 10 tips to serve others well. The year was 1996 and one of my favorite movies made its debut: Jerry Maguire. Depending on how you feel about the film, it was an emotional rom-com or a
[ Read More ]Beyond the Discount
Lifecycle marketing engages customers throughout their purchasing journey. If you just want to sell something, it’s not that hard and it doesn’t take a lot of effort. If you’re willing to live on
[ Read More ]When Winning Isn’t
Success translates beyond sales goals. Take a look at the goals and objectives you’ve set for your team. Have you focused your team on being No. 1? Or do you encourage them to do the best they
[ Read More ]
