Welcome to CBA
CBA is the trade association for the Christian Retail Channel, serving the interests and meeting the needs of thousands of member Christian retailers, publishers, music labels, and gift distributors. Use the links above to find out more about what membership with CBA offers.
Latest News and Information
Retailers should register now for
'No Mom Alone' & Christian Store Day
CBA Channel Exclusives: "No Mom Alone" and the unprecedented Christian Store Day multi-vendor campaigns offer exclusive products and significant promotional investments to help Christian stores support local churches and community outreach plus drive traffic and sales.
Register now to receive benefits such has having your store listed on the CBA store locator as participating in the campaigns. For details see:
Social-media marketing needs a new mindset
Retailers increasingly are using social media to connect with customers, build relationships, and increase sales. Gunnar Simonsen says people want to connect personally and authentically, and companies that want to connect with consumers need to think that way. Simonsen is helping retailers, music groups, organizations, and institutions better serve and connect with their customers using Facebook, Twitter, text-message marketing, and other social-media tools. For more click here.
New ratings help customers better understand Christian-media in stores
A CBA industry task force, in cooperation with The Dove Foundation, developed a new ratings system for Christian DVD products and film releases to help retailers better serve their customers with knowledgeable information about product content. The intent of the ratings schema is to ensure that Christian consumers understand the type of content they are purchasing from Christian stores, particularly if titles contain portrayals not usually expected in Christian media. Go to the ratings page for details.
Are you paying for sloppy PCI practices?
If you noticed a non-compliance fee tacked onto your credit-card services bill, you may not have filled out a self-assessment questionnaire to demonstrate you're compliant with credit-card security standards. Check out what you need to do by reading the full post on the CBA blog.
Posted on January 22, 2010
For the new Corporate Responsibility Guidelines and Best Practices document, plus Lead Paint Rule News, click here.
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