CBA Connect

CBA Connect is an industry-wide web platform that is revolutionizing the way staff is trained, product information is presented, and products are sold. We know every retailer wants their frontliners to be equipped to be more effective salespeople, and that every supplier wants people working in stores to better understand their products. CBA Connect is the solution – and it is economical, feasible, and convenient. It completely changes the way we do business. Potential uses and benefits of CBA Connect are numerous and will expand over time; key benefits include:

Train up your staff.

Utilize the interactive Web-based tool to train yourself and your staff in providing customers with dynamic product intelligence and superior service to increase sales.

Track and measure your investment.
Assign and track training courses and progress for your employees via CBA Connect. You’ll spend less time managing their training and have more time to devote to retail actions. Use results to train specifically to your employees’ strengths.

Learn about new products simply and efficiently.

CBA Connect is a one-stop resource connecting stores with supplier training materials – the most convenient and comprehensive tool for the entire industry. Don’t waste time searching multiple supplier Web sites, simply link and track from a single source.

Access all CBA Training through one venue.

Access all CBA training online, including the CBA Retailer Certification Program courses, award-winning Frontline Videos on customer service and sales, product-knowledge training, universal Bible training, and more. Without having to leave the comfort of your office or home, you access valuable, industry-specific training via CBA Connect.

Help your staff see a career in retail.

Offer employees a career path by learning retail disciplines, such as open-to-buy, merchandising, retail finances, and other crucial management and operational skills. Training is critical to employee retention and keeping your best people.

Sign up now for this affordable program at the CBA Member special rate, click here.