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Community Rallies Behind Crossroads of Life Christian Bookstore

Despite losing her minister-husband and partner in the business five years ago, Patricia remains as committed as ever. “This isn’t just something I’m doing for a job,” she says. “I feel like I’m a missionary here.”

All I Need

Increase Sales By Using the E-I-E-I-O Principle

Even in this digital age, today’s consumers want shopping experiences or shopper-tainment. Retailers who are focused only on what they have to sell are missing a large part of what retailing today is all about.

CBA News

CROnly Revolutionizes Industry With Strategic Alliance

August 16, 2016 / by / 0 Comment

In one of the greatest industry revolutions in its more than 66 years, CBA’s strategic alliance with Content Road Media Corporation is helping bring new profit and sales to Christian stores.

Mother reading to daughters

Expanding Hispanic Market Creates Retail Opportunities

August 16, 2016 / by / 0 Comment

The U.S. Census Bureau reports the Hispanic population of the United States hit 55 million in 2014, making people of Hispanic origin the nation’s largest ethnic or racial minority. In addition, the Pew Research Center says Hispanics are the youngest major racial or ethnic group in the United States. It’s no surprise then that the Hispanic church is one the country’s fastest growing.