FIRST CRONLY PRODUCT LEADS THE WAY FOR CHRISTIAN RETAIL EXCLUSIVES.
With more than 90 minutes of live music from beloved icons like Amy Grant, Michael W. Smith, Steven Curtis Chapman and Sandi Patty to newer artists like Francesca Battistelli and Laura Story, We Will Stand has solidified itself as a one-of-a-kind keepsake for every Christian music fan. For the CROnly special edition, music executive Stan Moser and his team whittled more than 45 original performances down to “the best of the very best” and remixed and remastered the audio for optimal listening and viewing experiences.
The CD’s final track listing includes 29 top contemporary Christian hits, while the DVD showcases 30 favorites. In addition, the DVD includes a Gospel presentation with a website link where people can get more information, and also a year’s free family membership—valued at $99—in the WellVia wellness service, offering access to telephone medical advice.
Countless lives have already been affected by the content Moser and his team have created. The original audio recording recently earned a Dove Award for Special Event Album of the Year.
A SPECIAL NIGHT
“It’s so awesome when people who put together such an amazing night are honored,” says Content Road Media Corporation partner Kevin McAfee of the accolade. “These artists are the finest artists Stan could have possibly put together in 40 years. When I went [to the recording event], I just wept all through the reunion of seeing these people, because I saw Christ in them, and it moved me and moved my family and everyone around us. We were honored to just be in the audience.”
A strategic social media campaign is underway, utilizing clips of We Will Stand performances and interviews to drive customers to Christian retail. The We Will Stand products will be available through the CROnly program and are just the first in a long line of exclusives planned for CBA stores. “We’re planning things throughout 2017,” shares CBA President Curtis Riskey. “There will be other exclusives coming, so stay tuned.”
Riskey emphasizes the significance of this program, marked by the special-edition launch of We Will Stand exclusively to the CBA marketplace. “This is important for Christian retail to participate in, because we’re really getting an industry behind these projects. We’re getting a lot of cool artists who believe Christian stores are important. They want to see their products sold, but they also want to give back,” Riskey maintains. “We’re getting the Christian product industry behind Christian stores to help move product through them. This is exciting, and Christian retailers should embrace the idea and come join us. We’re changing things.”