New Aspects: 
  • New Days: Tuesday-Friday
  • Redesigned Exhibit floor improves efficiency
  • Increased Exhibit Floor Hours get more done in a day
  • Showcase Suites add space for relationship- and business-building
  • UNITE Onsite program makes finding exclusive offers and new products easy
New Opportunities:

Big Idea Stage
Share or listen to new ideas at UNITE 2017’s Big Idea Stage. The stage area, located near MarketSquare, will be open to all attendees and exhibitors who have a UNITE 2017 badge. Anyone with a big idea to share can sign up for a 30-minute slot to share a vision, product, or message. Exhibitors might highlight products. Retailers might share what’s worked in their store. Musicians might play a few songs. What would you like to share?
Sign Up Here
Deadline to sign up is Tuesday, June 27, 2017. You can also stop by the stage area onsite in person to see if there are still slots available during the convention.
Note: Those on the schedule are responsible for promoting their own appearance and time slot.

Send in a Video
CBA is seeking videos from Christian retailers, suppliers, content creators—anyone involved in our industry—to be shown at the UNITE 2017 convention in Cincinnati, Ohio June 27-30. Film yourself answering one or all of the three questions below and post it on CBA’s Facebook page ( marked with #CBAUnite 2017. Videos are needed by May 1.

  1. Why did you get into this industry?
  2. How have you seen your products impact someone’s life?
  3. What needs to happen for that impact to continue?
New Events:

Christian Product Trends/Rep Arounds
(Wednesday, June 28, 6 p.m. – 8 p.m. in Legacy Hall)
Retailers will enjoy fast-paced presentations featuring new releases from 12 sponsors. Trends analysis will be interspersed in a non-intrusive way to survey the entire Christian product landscape. Hors d’oeuvres will be provided. Retailers will sit at tables of 8, and each exhibiting company will give presentations in 5-minute increments. As a retailer, you’ll see 12 quick presentations of the latest trends and products.
Space is limited to first 120 retailers to sign up!

Envision the Legacy Banquet
(Thursday, June 29, 7:00 – 8:30 p.m. in Legacy Hall)
Free to buyers, the Envision the Legacy Banquet caps UNITE 2017 with a seated dinner featuring a future-focused keynote speaker, thought-provoking entertainment, and an inspiring awards ceremony. The banquet extends face time and the opportunity to build business relationships in a new atmosphere.
Tickets are free for retailers and can be selected during registration.

More Attendee Info     UNITE 2017

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