Research and consulting firm GlobalData predicts the UK toys and games market will grow 16.2 percent over the next five years and that the majority of growth for this sector will be online, which will contribute 84.1 percent of the total toys and games market growth for 2017-2022. The firm also asserts that Amazon will overtake Argos in 2020 as the largest UK toy retailer.

Further, electronic toys are expected to grow to 13.1 percent of the total toy market in 2022, and arts & crafts, construction toys, and board games will attain a total of 30.5 percent over the same time period.

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