Two champions of goodwill and individual achievement headline keynotes at UNITE 2018 when a new vision and forward-looking retailer programs launch to dramatically change the industry.

Ambassador Clyde Rivers, recipient of the U.S. President’s Lifetime Achievement Award and United Nations ambassador, is director of the North American Division of the Golden Rule International and spokesperson for World Civility Day.

Patrick Kucera is known as the Entrepreneurial Evangelist and is now a Kansas gubernatorial candidate. As a Christian entrepreneur, pastor, and author of the upcoming book Revival of Revenue, he also is co-sponsoring an unprecedented one million dollar gift in partnership with The Roush Foundation to member retailers of $1,000 each for hotel and food expenses for UNITE 2018. Some restrictions apply. UNITE 2018 is July 8-11 at the Gaylord Resort and Convention Center in Nashville, Tennessee.

Golden Rule Dialogs

As founder of iChange Nations, Rivers heads many global initiatives to bring the Golden Rule to treat others as they would like to be treated. The organization is committed to bring back the lost art of honor by building “cultures of honor” and recognizing individuals throughout the world who have exemplified extraordinary humanitarian efforts to effectively change nations. The organization is involved in statesmanship training, diplomacy training, and Golden Rule Dialog Chambers—groups working to influence local communities through the Golden Rule and civil and honorable dialog.

Entrepreneurial Evangelist

Kucera has been called the next Zig Ziglar. In a non-polarizing and bipartisan way, he shows people how to start dreaming again and achieve what he is calling “the new American Dream.” He wants to revive the entrepreneurial spirit that birthed America to inspire people to take care of themselves and the country.

A Board of Advisors member at Wealth Engineering LLC, Kucera is known as The Entrepreneurial Evangelist as he has been training and inspiring leaders across the U.S. and the world with his original thought and ideas to implement entrepreneurial principles for both the secular and sacred worlds. He has founded multiple businesses, brands, trademarks and ministries.

Rivers and Kucera will participate in the Monday, July 9, Worship Him! session and Rivers also will address a group of attendees involved in international business Sunday, July 8, at UNITE.

CBA President Curtis Riskey said the men’s messages are strong, powerful, and highly appropriate for today’s businesses and ministries. “We are privileged to hear directly from these international leaders at a time when the Christian-products industry is on the threshold of revival, new mission, and new purpose.”

Registration Open

Registration is open at and is free to all retailer buyers. To redeem the unprecedented offer from Kucera and The Roush Foundation, chaired by Edward Roush, member retailers merely submit their expenses after the event. More details are coming regarding conditions. Reserve rooms directly with the Gaylord. Rooms were added to the busiest convention nights to accommodate demand.

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