K-LOVE and Air1 Radio Networks have named Tricia Wickham as the new director of marketing and brand communication.

Wickham will work closely with all of the creative media departments in coordinating and leading their marketing efforts for each of the brands as well as handling the brand communication both internally and externally.

“We are thrilled to have Tricia join our team,” states K-LOVE & Air1’s chief creative officer David Pierce. “Tricia brings a wealth of knowledge to K-LOVE and Air1 with agency, marketing and hands-on experience with high profile national brands. We are excited to see her dive in and bring a fresh perspective of marketing to our brands and help our ministries to reach more lives.”

Wickham joins K-LOVE and Air1 with 15 years of experience working with a broad range of global brands in the area of strategic brand development, research, and consumer insights. She has worked with clients such as Frito Lay North America, Inc.; Quaker Foods; General Mills, Inc.; NCAA; Bank of Portugal (Portugal); Hewlett Packard; The Microsoft Store; and more. She has worked with Landor Associates, an international brand & design firm located in San Francisco; a design agency, Perspective Branding in Emeryville, CA; San Francisco agency Swirl, Inc. Marketing Group; and established her own company Wickham Brand Insights.

“I am thrilled to be joining such an amazing organization and working with such a superb team,” shares Wickham. “Over the course of my career, I’ve been blessed with some amazing opportunities, and I’m looking forward to utilizing my knowledge to help grow the brand awareness of this incredible ministry.”