Steve Laube, president of The Steve Laube Agency, announced the hiring of Dan Balow to become director of publishing development and literary agent.
Balow is a 30-year veteran of the Christian publishing industry. He was the director of marketing for Tyndale House Publishers working with authors Francine Rivers, James Dobson, Josh McDowell, Charles Colson, and many others. Starting in 1995, Balow led the marketing team for the immensely successful “Left Behind” series by Jerry Jenkins and Tim LaHaye. Eventually devoting most of his time to the effort, he took on the role of director of business development for the series, expanding his involvement to licensing and product development along with the marketing. At its peak, the series was selling over two million copies of various products per month on its way to over 60 million copies to date.
In 2002, he added the role of director of international publishing for Tyndale and later, director of research and analysis for the company. In recent years, he has worked as publisher for two audio publishing companies and consulted with ministries and publishers on their publishing programs.
Balow has served on the executive board of ECPA (the Evangelical Christian Publisher’s Association), the trade association for Christian publishers in the U.S. In addition, he is a founding member of the advisory board of the Christy Awards and is involved in training and mentoring Christian publishers around the world. He was a presenter in marketing and digital publishing at the 2012 LittWorld conference in Nairobi and will be presenting similar sessions to publishers in Ghana, West Africa in August 2013.
Dan is a graduate of Wheaton College with a degree in Communications, is married to Carol, and they have four grown children. He will be working from his office in Wheaton, IL.
“I’ve been looking for ways to increase the services our agency provides to current and potential clients,” Steve Laube said. “By adding Dan to our agency we can expand our role in helping to maximize our client’s sales, work with ministries to develop their publishing efforts, and expand our reach internationally. Dan’s strengths are his understanding of book marketing, what it takes to be successful in the current publishing environment and how all the pieces of the publishing “puzzle” fit together. All in all it helps us to fulfill our mission to help change the world, word by word.”