The Parable Group will minister alongside Lifewater International, a non-profit Christian water development organization, to work toward eliminating water-borne disease and inadequate access to water globally.

The 2 organizations have been in relationship since 2007, and this is the first year Parable retail partner stores will join together to make the customers and communities they serve aware of the world’s water and sanitation crisis, through catalogs, e-mails, online, and in stores. Partner stores will also be selling an exclusive CD, All Creatures of Our God & King, created by Lucid Artists in support of Lifewater, The Parable Group will make a donation to Lifewater for every unit sold, and will be designating matching donation amounts contributed by store owners and customers.