Research

Research

One of the ways CBA embraces its advocacy role in the channel is by partnering with highly respected companies to commission research and produce relevant reports that shed light on what is

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Bring in Santa, Turn on the Carols

Seeing Santa in a store with children enhances the holiday shopping experience for nearly seven out of 10 U.S. shoppers, says a LoyaltyOne nationwide survey. In addition, more than 75 percent of

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