Advance the Mission

Lonely at Maytag

With the longest-running TV ad campaigns, Maytag introduced audiences of all ages to “Ol’ Lonely”—the repairman with nothing to do because Maytag products were so reliable they never broke down.

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Get On Board

The Christian-products industry is coming together in a new way, and you’ve just got to be a part of it. For the last few months, CBA has been working with GR Advisors and partners on a project

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Sink or Swim?

If you were adrift at sea and someone threw you a life preserver, would you grab it? Most people would do whatever it took to get that floating ring, even reaching beyond physical limitations if

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The Cost of Unity

Something’s changed! In your hands is more than just a new magazine—it represents big changes for CBA and our industry. The new name—Christian Market—reflects a broader vision to break down

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We’re on the Same Team

“May the God who gives endurance and encouragement give you the same attitude of mind toward each other that Christ Jesus had, so that with one mind and one voice you may glorify the God and

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