Advance the Mission

Unity in Practice

Coming out of CBA’s annual international convention, I’m sure we all feel like we’re stepping out of a whirlwind. The nonstop activity, meetings, and commitments can be taxing, but they’re also

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What’s Next?

Have you ever listened to a sermon and received a moment of insight you didn’t expect? I imagine we’ve all experienced this, as I did recently. My pastor was preaching from 1 Corinthians 10:13,

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Dry Bones or New Life?

“The hand of the Lord was on me, and he brought me out by his Spirit and set me down in the middle of the valley; it was full of bones … Then he said to me, “‘Son of man, can these bones live?’”

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Strengthen the Chain

Do you have a global business? If you’re part of the Christian products industry in any way, I suggest the answer is “yes”—we just may not always think about it like that, day-to-day. An excerpt

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Lonely at Maytag

With the longest-running TV ad campaigns, Maytag introduced audiences of all ages to “Ol’ Lonely”—the repairman with nothing to do because Maytag products were so reliable they never broke down.

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Get On Board

The Christian-products industry is coming together in a new way, and you’ve just got to be a part of it. For the last few months, CBA has been working with GR Advisors and partners on a project

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