New inventory software has enabled LifeWay Christian Stores to help outlets better serve local markets. Its Relex software-as-a-service merchandising system centralizes planning and supports localized store-level intelligence. Bill Crayton, the chain’s VP of merchandising, said: “Micro-localization enables those at the store level who know their customers the best to influence the product assortment and presentation.” The system has improved store-level inventory management, “which has allowed us to improve inventory turnover, lower clearance inventory, manage markdowns and see margin increases,” he said.

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