A major partnership will bring together two market leaders for a new line of faith-based toys, games, and arts & crafts that’s expected to significantly expand the children’s department at Christian retail stores.

Send the Light Distribution (STL) will debut an all-new VeggieTales line of interactive toys and games and immersive arts and crafts in time for Easter 2016, manufactured by Melissa & Doug, a leading producer of high-quality toys and educational products.

STL will be the exclusive distributor of the line to both Christian and general market retail channels. The arrangement is the latest in a series of moves by STL to expand its selection of “pray and play” products that encourage children’s educational and spiritual development at the same time.

STL’s VeggieTales by Melissa & Doug will debut with six items for the Easter 2016 selling season and expand in time for Christmas.

For more information, contact Michael Turner at Michael.Turner@stl-distribution.com or (615) 218-8222.