Frequently Asked Questions

Who is it for?

  • Independent retailers with little time to train
  • Church stores working with volunteers
  • Chain retailers looking for supplemental training

What’s available?

  • Courses – Packaged by topic and can be assigned to individual users.
  • Assessments  – To measure comprehension (users can move to the next course when they receive at least 80% on their assessment)
  • Templates – Customizable for store policies and manuals.

What topics are covered?

  • How to approach customers without scaring them off
  • Opening conversations and closing sales
  • Creating loyal customers
  • Setting goals
  • Defining standards
  • Management’s role
  • Transitioning to management
  • Important metrics to measure
  • Fostering competition with sales games
  • Hiring tips, from recruiting to interviewing

Where do I start?

  • Have staff take Gold Star Selling. The six courses offer fundamentals for how to be relevant in today’s retail atmosphere. Assign one course per week (less than an hour of time), and then focus on implementing the principles from that course that week. Don’t do it all in one sitting.  Learn a little and then put principles into practice.

When and where should the courses be taken?  

  • You might offer a training area in the back of your store. If you don’t have a computer to use, consider providing a tablet.
  • Staff might take courses during downtime in their shifts. They can always pause to work with a customer.
  • As the staff take courses onsite, they can immediately apply what they are learning. It is not advisable to ask them to take courses at home.
  • You might arrange morning meetings before opening for all staff to watch courses together and discuss.

How would it work with volunteers? 

  • Sign up each volunteer the same way you would staff members.
  • When volunteers are equipped and prepared, they feel better about how their time is spent.
  • Volunteers are giving of their time and talent. Training is a way for you to give back, showing an interest and investment in them.

Is it transferable? 

  • Yes. If a staff member or volunteer leaves, you can reassign the login to a different person.
  • To transfer a login, simply email info@cbaonline.org with the following info:
    • Name of Organization and CBA ID#
    • RAO program administrator
    • User name being removed
    • User name being added
    • Email address being added

Why include multiple users?

  • Name an administrator who will be able to assign and monitor courses for all users. Then enroll each of your staff or volunteers with their own login. This way, you can assign individual staff members the courses that will benefit them the most.
  • Ask staff members to take one just course per week and focus on implementing that piece of training that week.
  • Ask managers to take one management course and one selling course per week. Management courses cover topics including planning, recruiting, and hiring.

Why worry about training? 

  • Training will enable you to love and serve those around you to the best of your ability.
  • Training is proven to increase revenue by 20% or more, which increases the opportunity to accomplish ministry.
  • Training helps you adapt to changing customer behavior.
  • Training helps you stay competitive by learning new, useful techniques.
  • Training helps your staff see opportunities to offer more faith-building support (such as offering highlighters with Bibles) instead of fearing “up-selling”

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