Nick Hall was only a freshman in college when God impressed upon his heart to lead others to a life “reset.”

Michelle Howe

“Everyone’s looking for a second chance because we all mess up. While the reset on my phone involves pressing a button, God’s reset involves turning to Jesus with the struggles in our lives,” he says. “It’s the ultimate reset, and it’s available each and every moment of the day.”

Hall describes how he was able to take the big risk of starting his ministry, PULSE, even though he had no prior leadership experience on this level. “Someone once told me that faith is spelled RISK and I think there’s a lot of truth to that,” he says. “The adventure of following Jesus is defined by the moments when you’re forced beyond your own ability and into a place where only He can catch you. I love telling people to go all in with God. There’s nothing to lose and all of eternity to gain.”


One foundational aspect to PULSE’s success is the strong base of like-minded individuals who’ve committed themselves to making this ministry work. Hall realized early on that he needed a robust foundation of leaders to join him to fulfill his vision of reaching this generation with the good news of Christ.

“Josh McDowell once told me that if your vision for ministry is limited to what you or your group can do, then you’re outside the will of God,” he says. “It’s a strong sentiment, but I do believe working toward unity and kingdom collaboration is one of the best parts of following Jesus.”


Hall reminds Christian retailers of the impact they can have on today’s consumer. He remembers as a boy feeling deeply impacted by a local Christian bookstore and those individuals who managed it. “A Christian bookstore is a spiritual anchor and recharge station. On any given day, you may be the answer to someone’s prayers for rescue or hope,” he says. “God isn’t intimidated today: Jesus is alive. Grab your hope from heaven, and let’s offer His reset to this generation together.”

The author also likens a Christian store to traveling home where one knows the door is always open. Hall suggests booksellers ask themselves whom are they attempting to bring through their doors. Young people? Parents? Pastors? Hall then recommends designing the salesfloor in a way that makes potential clientele feel like home. “Encourage them to have meetings in your space. Find ways to serve them and their cause. Take the time to listen to your target audience and create your space with them in mind,” he says.

Hall continues by challenging retailers to view their stores as community ministry centers. He believes bookstores can become the place where youth groups lead worship, have prayer meetings, and those working in youth ministry might network. “We often say the next generation is our future. They will only be our future if we make them our present. While the results may not result in the same profits as reaching a mom, the eternal returns are pretty good!”

Embracing the mindset of joining individual churches and their respective ministries together creates a powerful force for good.

“As the Son of God, Jesus was pretty self-sufficient, but He modeled community and empowerment for us,” says Hall. “Unlike Jesus, we aren’t self-sufficient … so all the more reason to link arms!”