RBC Ministries has adopted the name of its flagship publication, Our Daily Bread, as the company’s new name, Our Daily Bread Ministries. Non-English speaking affiliates around the world will operate under the local language equivalent of the Our Daily Bread name.
The change was made due primarily to low public awareness of the RBC name, compared with the well-known Our Daily Bread name. The new logo mark will also be shared by all of the ministry’s efforts, including Our Daily Journey, Discovery Series, Discover the Word audio, Day of Discovery video, Discovery House Publishers, and Christian University GlobalNet.
As part of the name change initiative, Our Daily Bread Ministries will also re-launch more than 20 ministry websites, produce new video-based devotionals, improve mobile apps, and expand e-book offerings.
Said Our Daily Bread Ministries President, Rick DeHaan, “Although our name and logo are changing, our focus remains the same…”