A project launched by Tyndale House Publishers five years ago resulted in a partnership with ShareWord Global and LifeWay Christian Stores to create awareness regarding the need for Bibles in China. As a result of a comprehensive in-store campaign sponsored by Tyndale, more than 201,000 Chinese Union Version Bibles were purchased within ten weeks by LifeWay customers for distribution in China.

A team of Tyndale and ShareWord Global staff traveled to China to distribute the Bibles to Christians through registered churches.

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