CBA Frontline Videos

Training your staff is critical to the success of your business, but who has the time or the money to send store staff to expensive seminars?  Here’s a great alternative!  CBA offers a wide range of highly motivating, professionally produced, fun training videos that will teach your staff fundamental selling skills and cover other issues essential to Christian retailing.  Topics include add-on sales, dealing with difficult customers, phone skills, and how to effectively conduct a sale from start to finish. Available on DVD or VHS format.

Frontline Video 10-DVD Set Special

Purchase this 10-DVD set for huge savings and train your staff on the fundamentals of being a professional frontliner using the following titles: Add-on and Eve, An Open & Shut Case, Answering the Call, A Carefully Chosen Word, Frontine Feud, Frontline Live, Golden Rule of Customer Service, It's A Wonderful Sale, Serving Through Selling, and Shoplifting.

Save $200 - CBA Member DVD Set 55060: $250– Click to add to shopping cart

Non-member DVD Set 55060N: $450– Click to add to shopping cart

Add-on and Eve

Add-ons can be your favorite part of the day or a nightmare waiting to happen. No one likes to be pressured into buying something they don’t need, but if a salesperson can wisely choose an accessory or related resource, an extra step has been taken in customer relations. Add-ons mean that you understand your customers and that means repeat business. It also means that you have increased your sale without sounding like the infamous “used car salesman.”

Save $20 - CBA Member DVD 55050: $39 – Click to add to shopping cart
Non-member DVD 55050N: $59 – Click to add to shopping cart

Save $20 - CBA Member VHS 55007: $39 – Click to add to shopping cart

Non-member VHS 55007N: $59 – Click to add to shopping cart

An Open and Shut Case:  Opening and Closing the Sale

It takes some detective work.  Learn how Watson and Holmes use detective work to help customers leave your store with not only the right merchandise, but also a compelling motive to return.  This video looks at three different customers: Lookie Lou, Lunch Hour Larry, and Help Me Ronda and how you might serve them.  You will learn how to develop opening lines to invite your customer into a one-on-one conversation, how to cement the sale and confirm and invite the customer back.  Remember:  “The relationship you’ve begun through today’s sale will help develop the effectiveness of your own personal trade in the future.  Because, as any successful Frontliner will tell you, selling without serving is downright criminal.”

Save $20 - CBA Member DVD 55051: $39 – Click to add to shopping cart
Non-member DVD 55051N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55016: $39 – Click to add to shopping cart
Non-member VHS 55016N: $59 – Click to add to shopping cart

Answering the Call:  Developing Professional Phone Skills

Listen to Lisa Ford, a premier presenter in retailing, explain how answering your phone professionally, communicating effectively, and using your phone effectively can help you build better communications with your customers.  You’ll find out how to develop more effective customer relations by learning the proper way to communicate with more than one customer at a time.  Learn about the first voice, last voice customer philosophy.  “All it takes is a little forethought and practice to turn telephone calls into positive customer interactions and increase store revenue.”

Save $20 - CBA Member DVD 55052: $39 – Click to add to shopping cart
Non-member DVD 55052N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55005: $39 – Click to add to shopping cart
Non-member VHS 55005N: $59 – Click to add to shopping cart

A Carefully Chosen Word:  Bible Sales that Make a Difference

Whether its KJV, NIV, NRSV, NASB, CEV, CIA, FBI, NBA, or TLC, selling Bibles can be a tough sale.  There are so many to choose from, how does a frontliner know what to say?  Learn how to ask the right questions in order to know your customers need in a Bible and its resources. “He who has ears to hear, let him hear,” find out your customer’s need and then lead them down the right path.

Save $20 - CBA Member DVD 55053: $39 – Click to add to shopping cart
Non-member DVD 55053N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55010: $39 – Click to add to shopping cart
Non-member VHS 55010N: $59 – Click to add to shopping cart

Frontline Feud:  Dealing with Difficult Customers

Frontline Feud is filmed in a game show setting, where three frontliners try to find the answers to difficult customer situations.  We know that you can never please all your customers all the time, but you can learn attitudes and skills that will help you and your store to come out a winner.  You’ll learn how to always deal with emotions first, not become a part of the problem.  Did you know that dissatisfied customers share their experience with twice as many people as satisfied customers?  If you want to know the best way to handle difficult customers, you will need to take James 1:19 to heart, “Be quick to listen, slow to speak, and slow to anger.”  You will want this award winning video as part of your video library.

Save $20 - CBA Member DVD 55054: $39 – Click to add to shopping cart
Non-member DVD 55054N: $59 – Click to add to shopping cart

Frontline Live:  Professionalism on the Sales Floor

Customer service doesn’t stop with just knowing the products and being able to add-on sales.  There are attitudes and personalities at stake.  Being professional on the sales floor means looking, acting, and interacting with your best behavior.  How you present yourself to your customers might be the fine line between making a sale and breaking a sale.

Save $20 - CBA Member DVD 55055: $39 – Click to add to shopping cart
Non-member DVD 55055N: $59 – Click to add to shopping cart

Save $20 - CBA Member VHS 55012: $39 – Click to add to shopping cart
Non-member VHS 55012N: $59 – Click to add to shopping cart

The Golden Rule of Customer Service

“Do Unto Others as you would have them do unto you.”  We have all heard of the golden rule but less and less often are we seeing it being applied in people’s lives.  Customer service is no different.  Selling and customer service have become, “If I have to help you, I guess I will, even though you’re not going to do anything for me.”  This is the wrong attitude though. Learn the skills of true service by going the extra mile for your customers.

Save $20 - CBA Member DVD 55056: $39 – Click to add to shopping cart
Non-member DVD 55056N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55002: $39 – Click to add to shopping cart
Non-member VHS 55002N: $59 – Click to add to shopping cart

It’s a Wonderful Sale:  Overcoming Customer Concerns

Customers have been overwhelmed by the T.V. image of salespeople. This then influences their image of frontliners in your store.  They don’t want to be forced into anything and they don’t want stuff.  Most of the customers that come into your store have a specific purpose for their visit and simply need assistance. Providing caring and meaningful service means calming their fears and helping them get what they want or need.  Overcoming the concerns of your customers will mean developing a relationship that will continue for years to come.

Save $20 - CBA Member DVD 55057: $39 – Click to add to shopping cart
Non-member DVD 55057N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55011: $39 – Click to add to shopping cart
Non-member VHS 55011N: $59 – Click to add to shopping cart

Serving Through Selling
MAPS is the four-point system designed to create repeat business and valued customers.  Meeting – first impressions, Analyzing – specific needs, Presenting- different choices, Serving – giving them more than they expected.

Save $20 - CBA Member DVD 55058: $39 – Click to add to shopping cart
Non-member DVD 55058N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55001: $39 – Click to add to shopping cart
Non-member VHS 55001N: $59 – Click to add to shopping cart

Shoplifting:  It’s Your Loss

Shoplifting is such an ugly word, let us say “purchase inhibited,” either way a problem exists that can result in hundreds, even thousands of dollars in loss every year in stores all around the world.  Certain customer service standards can help you keep an eye on your store and your stock and keep it from ending up under a coat, or in a backpack. Don’t forget, it’s hard to add-on an accessory to something you don’t know has walked out of your store.

Save $20 - CBA Member DVD 55059: $39 – Click to add to shopping cart
Non-member DVD 55059N: $59 – Click to add to shopping cart
Save $20 - CBA Member VHS 55009: $39 – Click to add to shopping cart
Non-member VHS 55009N: $59 – Click to add to shopping cart

Customer Service 201:  Developing Personal Trade

As frontliners, you already know the basics of good customer service.  This video will help you go a step beyond the expected by developing “personal trade,” which involves turning transactions into relationships.  Developing your personal trade means brushing up on your “reading, writing, and arithmetic.”  You’ll learn from retailers in the Christian industry how personal trade has helped take their stores to the next level of customer service and come away with new creative ideas you can implement with your own customers.

Save $20 - CBA Member VHS 55013: $39 – Click to add to shopping cart
Non-member VHS 55013N: $59 – Click to add to shopping cart

Look Who’s Shopping

Kids, you either love them or you fear them. Often times, kids are overlooked as viable shoppers.  We spend much of our time catering to the parents and rightly so, they have the checkbooks. But what if a frontliner spends even three minutes catering to a child? This could result in a very satisfied mother, father, grandparent, and even the occasional baby-sitter in experiencing your store for all it has to offer.

Save $20 - CBA Member VHS 55008: $39 – Click to add to shopping cart
Non-member VHS 55008N: $59 – Click to add to shopping cart


A Sense of Style:  Professional Presentation

Watch and listen to hostess Gigi LaFontaine and her sidekick Sylvia introduce their talk show topic for today, “Professional Presentation.”  “A Sense of Style” is filmed in a studio talk show setting where you meet frontliners Brenda and Dirk.  These two frontliners demonstrate their expertise of what’s good taste and what isn’t while using the five senses of style.  When it comes to dress, frontliners make an impression, positive or negative.  “You want that impression to be favorable and professional.”  And their personal presentation isn’t limited to their own taste and personal style.  Professional presentation also includes having a professional attitude.  Being without this video just isn’t fashionable.

Save $20 - CBA Member VHS 55017: $39 – Click to add to shopping cart
Non-member VHS 55017N: $59 – Click to add to shopping cart

Sound Advice for Boosting Music Sales
Save $20 - CBA Member VHS 55004: $39 – Click to add to shopping cart
Non-member VHS 55004N: $59 – Click to add to shopping cart