Retail Data Programs
DATA » KNOWLEDGE » ACTION
Sales data. Customer data. Bestseller lists. Trend analysis. Balance sheets. Profit and loss statements. Operating statements. Financial benchmarks.
Consumers and retailers have more data and information available than ever before. But for Christian retailers battling in fierce competition for consumers and community impact, it's not enough to merely have information.
What do you DO with it? What decisions do you make? How does it make you better? How can data make a difference for your CUSTOMERS?CROSS:SCAN, Bestseller Lists, Above The Treeline, or a host of other metrics and benchmarks from CBA research, provide information aimed to help you succeed in business and ministry.
Good Data: A Very Good Place to Start
CBA is committed to the highest quality data for the Christian Retail Channel. We strive to collect and report the richest and most meaningful industry information for our members. Decisions based on faulty intelligence and on bad data cannot be constructive. We start with quality information.
We value the trust our members place in CBA to collect, report, and safeguard sensitive industry information. Our priority is to help members use their data to be more competitive and improve their business and ministry performance. Even as we work to improve the data, we also want to enrich the analysis, intelligence, and decision-making skills our members need to actually DO something with it.
Creating Knowledge From Data
Data is incredibly important, but only as far as it empowers us to serve God and others well. With this in mind, CBA is committed to improving members' analytic and business skill sets by using software, research, consulting, and business-standards development.
CBA is committed to quality analysis of industry data, and equipping our members to analyze industry data for themselves. Understanding what data means is as important as starting with a good, reliable data source.
Decisive Actions: Making a Difference
The adage "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for life" illustrates well the priority CBA places on helping members make good decisions with intelligence gained from solid industry and store data.
Through training, workshops, articles, web conferences, and one-on-one consulting, CBA helps members sharpen their leadership skills and tools.
This is how, and why, CBA uses industry data to help members succeed.
So how can we help you?