Order PCR Modules

PCR STRATEGIC PLAN: Your Mission and Purpose

  • Define strategic planning
  • Evaluate your store’s culture
  • Review sample mission and purpose statements
  • Write a draft mission statement for your store

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Module 1 – MARKET ANALYSIS

  • Identify methods of research appropriate for your store
  • Design a customer survey for your store
  • Describe the strengths and opportunities of your store operation
  • Focus your store strategy to achieve your goals and objectives

PCR 1.1 Market Analysis: Know Your Market

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PCR 1.2 Market Analysis: Choose Your Strategy

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PCR 1.9 Market Analysis: Module Test

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Module 2 - FINANCES

  • Read and interpret an income statement and balance sheet
  • Discover how various financial ratios are used in retail
  • Read data gathered from various ratios and explain what they mean
  • Differentiate aspects of the operating budget and estimate expenses
  • Adjust fixed and variable expenses to ensure a year-end profit

PCR2.1 Finances: The Income Statement and Balance Sheet

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PCR 2.2 Finances: Financial Ratios

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PCR 2.3 Finances: Budgeting

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PCR 2.9 Finances: Module Test

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Module 3 - STORE OPERATIONS: Effective Ways to Manage Your Store

  • Become familiar with standard procedures for opening and closing a store
  • Examine best practices for dealing with products you sell
  • Practice using sales and productivity measurements
  • Learn steps to employ category management
  • Examine methods of taking physical inventory

PCR 3.1 Store Operations: Manage Your Store Through Policies

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PCR 3.2 Store Operations: Manage Your Store Through Procedures

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PCR 3.3 Store Operations: Manage Your Store Through Category Management and Physical Inventory

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PCR 3.9 Store Operations: Module Test

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Module 4 - BUYING: Planning, Selecting, and Buying the Right Merchandise

  • Determine the right inventory mix for your store
  • Discover how to stock the right amount of merchandise
  • Examine effective ways to meet with suppliers
  • Gain an understanding of when and how to use markdowns
  • Examine a six-month merchandise plan
  • Explore forecasting tools and industry trends

PCR 4.1 Buying, Part 1: Before You Buy

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PCR 4.2 Buying, Part 2: When and After You Buy

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PCR 4.3 Buying, Part 3: Sales forecasting and Trends

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PCR 4.9 Buying: Module Test

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Module 5 - MARKETING AND PROMOTIONS: Promoting Your Store

  • Discover the importance of integrated and multi-channel marketing
  • Gain an understanding of the importance of customer relationship management
  • Adopt marketing practices to become “top of mind"
  • Recognize different approaches to marketing and which work best for you

PCR 5.1 Marketing: Evangelism Marketing

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PCR 5.2 Marketing: Brand Marketing

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PCR 5.9 Marketing: Module Test
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Module 6 – HUMAN RESOURCES

  • Identify the knowledge, skills, abilities, attitudes, and values necessary for staff to perform successfully
  • Evaluate methods for motivating staff
  • Acquire assessment tools and develop personal growth plans for your employees
  • Discover resources for help on employment law

PCR 6.1 Human Resources: Hiring Staff

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PCR 6.2 Human Resources: Managing and Motivating Staff

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PCR 6.9 Human Resources: Module Test

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Module 7 - SELLING AND CUSTOMER SERVICE

  • Assess your customers’ wants, needs, and expectations
  • Discover the nine steps to a successful sale
  • Understand and demonstrate nine steps to a successful sale
  • Develop a deliberate system for measuring and improving customer satisfaction

PCR 7.1 Selling and Customer Service: Selling IS Service

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PCR 7.2 Selling and Customer Service: The Nine Steps

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PCR 7.3 Selling and Customer Service: Customer Relationship Management (CRM)

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PCR 7.9 Selling and Customer Service: Module Test

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Module 8 - MERCHANDISING AND DISPLAY

  • Find out how to design an efficient, effective store layout
  • Analyze and evaluate merchandising and display techniques for effectiveness
  • Discover the key elements of effective product display
  • Analyze and evaluate in-store displays

PCR 8.1 Merchandising & Display: The Big Picture

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PCR 8.2 Merchandising & Display: The Rest of the Picture

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PCR 8.9 Merchandising & Display Module Test

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Module 9 - TECHNOLOGY

  • Assess which technology components are right for your Christian retail operation
  • Construct a project plan to ensure success when implementing a retail system
  • Identify ways to increase revenues or reduce expenses by using retail technology to automate key business processes
  • Discover how technology can enhance your financial management, inventory control, marketing programs, and customer relationships

PCR 9.1 Technology: The Electronic Store

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PCR 9.2 Technology: Automating Retail Solutions
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PCR 9.9 Technology: Module Test
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THE STRATEGIC PLAN: The Executive Summary

  • Review and refine your store’s strategic plan
  • Write an executive summary for the plan
  • Submit strategic plan to CBA for panel review and certification