Sound Decisions: A Survey of Christian Music Consumers in Christian Retail
This research was commissioned by CBA and CMTA and prepared and presented by The Barna Group at the Future of the Industry Conference at ADVANCE 2007. It will help Christian retailers get More From The Core Christian music customers and help them grow their music and overall store business. The research contains Christian product purchasing intelligence, makes recommendations specific to Christian retail stores, and contains surprising results that will challenge previous assumptions about Christian retail and Christian music.
This research includes the following types of info on the Core Christian Music Buyer in Christian retail stores:
Why do Christian retailers need music in their stores? Music is a changing world, and it needs to have a strategic role in your store. This analysis will help stores decide how to approach the future of their music departments.
What can Christian retailers do with this research? Retailers can compare the findings in this research to their own customer research, study the recommendations and make strategic changes that can impact the stores’ traffic and sales.
Who was surveyed for this report? 400 consumers of Christian music in Christian stores at the end of 2006 and beginning of 2007 – half from a large national chain, half from independent store owners.
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NOTE: This report contains highly sensitive and proprietary information for the use of Christian retailers and their suppliers only and will not be made available to others. Study commissioned and all rights reserved by CBA/CMTA, © 2007. Reproduction of and quotation from this report, in whole or in part and in any form or media, are prohibited without written authorization of CBA and CMTA.