CBA membership is vital to anyone doing business in the Christian Retail Channel today. CBA exists to promote the broadest possible distribution of Christian products and resources. We're built on four principles of service and action:
Provide advantages that boost profit
Through partnerships and leveraged group power, CBA provides services, products, and business solutions that improve profitability, operations efficiency, marketing ROI and that support member success.
Service Providers and group discounts.
Protect through advocacy and level the field
CBA advocates on behalf of its members in areas of legislative education and communication, industry communications, and influence to protect business and industry interests.
Action and Advocacy
Promote to drive traffic and sales
Cooperative programs, media relations, and other intentional strategies help broadly tell the industry’s story to increase ministry, awareness, sales, and traffic.
CBA Channel Exclusives
Store Locator Service
Prepare and equip to grow
A strong program of training, education, and peer-to-peer engagement prepares members to succeed.
CBA Retail Academy
Sign up for FREE Retailers+Resources digital edition
Workshops, webinars, educational sessions
International Christian Retail Show
Free member ID: Streamline your application process.
Every size store. Every type of store. Every Christian retailer.