What YOU Can Do to Get More From YOUR Core

Christian Retailers and Suppliers have plenty to consider and act upon.  Perhaps there’s one component you need to focus on most, or first.  Or maybe all four of them.  Whatever your needs or interests, CBA will be with you all the way!

  • Commit:  Think about this, and commit to ask yourself how to get More from YOUR Core
  • Get Involved:  There are lots of opportunities to get involved in industry dialogue and action through CBA committees and work groups.  Ask us how you can get involved
  • Provide Strategic Leadership:  Retailers, work with suppliers to help them develop channel management strategies that are win-win for you and them.  Ask them what they’re planning, and how you can help them and advise them
  • Create a Channel Management Strategy:  Suppliers, work with retailers to develop a channel management strategy that is win-win for you and them, and the tactics to support it.  Learn more about their core customers, metrics, economics and marketing strategies
  • Support Research:  Suppliers and retailers, work with CBA to expand the research our industry needs to help Christians stores get More From The Core
  • Review and Research:  Retailers, set goals for your store based on the benchmarks identified in current and upcoming industry research, then do your own store research with your staff and customers to measure your success
  • Analyze Your Core:  Retailers should identify core customers, core trading partners, core staff to grow, and core inventory.  Suppliers should identify and become more familiar with core Christian retail/wholesale customers.  Identify those that have great growth potential, as well as the ones that are performing well.  Identify core staff needs to grow the partnerships and business opportunities in Christian retail. Set realistic goals that will stretch and challenge you
  • Stores – Engage Your Staff:  Get your team working on these issues with you.  Ask them “What will it take to provide an extraordinary experience, and earn higher loyalty and enthusiasm of our best customers?”  Ask them what they need from you to better know the product and serve the customer
  • Retailers – Evaluate Your Staff:  Do you have the best core staff around you? How do you measure them?  Are they committed to extraordinary retail experiences, product knowledge and customer service?
  • Suppliers – Evaluate Your Staff:  Do you have the best core staff around you? How do you measure them? Are they committed to growing your business through Christian retail?
  • Retailers – Talk to Your Customers:  Find out what they want, need, and expect in your store.  Ask them “What would it take to make you a customer for life?”
  • Suppliers – Talk to Your Retail Customers…and Their Customers:  Find out what they want, need, and expect.  Ask them “What would it take to make you a customer for life?”
  • Suppliers – Sponsor CBA Training:  Support CBA schools and training programs that are helping your customers be better customers, as if they were your retail front, an extension of your business-ministry
  • Retailers – Keep Learning: Take advantage of CBA training and education to stay sharp, improve skills, and focus your energies
  • Increase Product Knowledge:  In the coming months, suppliers will be able to utilize a new CBA platform for product knowledge, and retailers will be eager to apply it.
  • Stay Tuned!  CBA and other industry leaders will be developing new research, strategies and tactics to help you get More from YOUR Core!