A CBA-Led Strategic Initiative

Strengthening the Foundations for Christian Retail’s Present Growth and Future Success

Four Essential Components to the

More From The Core Initiative:

More From The Core Customers:

The Essential Question:  Are you getting all you can from the opportunities inherent in your current core customers?  CBA believes that increased traffic, sales and even a growing new customer base can be found by focusing on your current core customers, and we’re committed to help you.


The CBA Objective:  To increase sales, traffic and the customer base in Christian stores by challenging our member stores to identify and better connect with their core customers, measure their frequency of purchases, and triple that by the end of 2009.

More From The Core Partnerships:

The Essential Question:  Are you getting all you can from the important business relationships and partnerships in this industry?  CBA believes that more can be accomplished with dynamic partnering among retailers and suppliers, as we can do more together than alone, and we’re committed to help you.


The CBA Objective:  To increase sales, traffic and the customer base in Christian stores by challenging member suppliers to develop a specific channel management strategy for Christian retail and challenge our member stores to fully exploit those strategies through 2009 and beyond.

More From The Core Staff:

The Essential Question:  If today’s staff was your team from now until eternity, are you getting the needed (and fullest) contributions and customer service from your staff, who are the face and embodiment of your store to your customers?  CBA believes that finding, nurturing and training the right team of employees is crucial to growing and retaining a loyal customer base, and we’re committed to help you.


The CBA Objective:  To increase sales, traffic and the customer base in Christian stores by challenging our members to focus on staff quality and performance improvement through 2009 and equip them with tools to measure improvement.

More From The Core Inventory:

The Essential Question:  Are you getting the optimum turns, margins and velocity that you can from your inventory?  CBA agrees with retail experts in this and other industries that increased traffic, sales and customer base can be gained through improved inventory and customer demand/supply management, and we’re committed to help you.


The CBA Objective:  To increase sales, traffic and the customer base in Christian stores by stimulating the expansion of critical supply chain and inventory management technologies to decrease costs, improve efficiencies and increase sales through 2009.