CBA Channel Exclusives
Partnering with Christian Stores and Making a Difference
CBA Channel Exclusives are part of retail strategies to drive traffic and sales to Christian stores. It’s about offering something through Christian stores not available elsewhere. CBA’s Christian Retail Channel exclusives program seeks publisher and vendor partners to develop special offerings just for Christian stores. But it’s not just about selling product, it’s about making a difference in your community, so we work to ensure ministry is always included.
The projects help position Christian stores as “ministry initiators” in their community, that is, a part of the community and taking the initiative to serve its welfare.
Another crucial element is consumer advertising and promotion to raise awareness of Christian stores and to help consumers find them. Ads and promotions also are linked to CBA’s store finder (www.ChristianStores.org) so people can find a nearby Christian store or buy online from store Web sites.
As a retailer, please check out the links to the left to learn more about previous exclusives and upcoming campaigns that you can participate in to drive more traffic and sales into your store.
As a supplier to Christian retailers, if you're interested in how you might be able to participate in a CBA Channel Exclusive program and reach the 14 million consumers that Christian retailers serve all around the country, please email Eric Grimm at firstname.lastname@example.org.