Recommended Business Books
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Michelli reveals how you can follow the Starbucks way to: reach out to entire communities, listen to individual workers and consumers, seize growth opportunities in every market, & custom-design a truly satisfying experience that benefits everyone involved. A must-read!
Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
Danziger, author and nationally renowned consumer insights expert reveals the next major shopping trend: The shopper's experience. Consumer research is made actionable through specific retailing strategies that turns shopping from a chore to a pleasurable and memorable experience for the customer. Written for retailers large and small, Shopping will educate you on the motivations, desires, and passions of shoppers, and how to put these insights to work to transform your store into a retail experience shoppers will love.
Why We Buy: The Science of Shopping
A witty, and eye-opening report on the ever-evolving consumer culture and the method underlying our madness when it comes to shopping. It's based on hard data gleaned from thousands of hours of field research in malls, department stores, and supermarkets across the USA. In Paco's quest to discover what makes the contemporary consumer tick, he explains shopping phenomena that often go unnoticed by retailers and shoppers alike.
Featured in the Prospective Retailer Seminar and PCR Module 8: Merchandising & Display.