Say it’s not over! National Book Lovers Day according to “most of us” should be everyday. But the official day to celebrate books was actually August 9th.
The day usually generates Facebook memes and lots of in store advertising celebrating those who love to read. Our encouragement as your trade association is to help you find ways to celebrate your customers passion for books.
In the months ahead we’ll be rolling out a number of new programs and ads focused on what makes shopping at the local Christian bookstore such a unique experience.
We’re also challenging Advertisers and Publishers in the industry to play an active role in encouraging traffic back to the local Christian bookstore.
Declining sales for the big book stores are even more proof that what the local Christian book store offers can’t be duplicated. Buying a book can be an adventure. A personal experience in discovering what wonderful new book is just the right gift for a friend or to dive deeper into something you want to know more about, or just escape in the pages of a wonderful book. Whatever the reason, creating a more personal experience for your customers and helping them feel celebrated fore their love of reading is a sure way to build your brand as the place book lovers need to check out.
Some marketing experts say proof that small bookstores can see an increase in foot traffic is evidenced in what’s happening in coffee shops. A growing number of independent coffee shops are now including stacks of books on shelves and tables to encourage customers to pick up a book with their cup of joe and stay a little longer. (More on this trend in the August Christian MARKET)
For independent book store owners it’s another indicator of a trend they can capitalize on to drive their own sales. (More about the exclusive coffee component also in the August Christian MARKET)
So in celebration of National Book Lovers Day and in an effort to make that everyday, heres a few fun facts you might like to share with your customers on social media.
- Bibliophile is a person who has a great appreciation for or collects books.
- The Bible is the Best Selling book of all time.
- The very first books used parchment or vellum (calf skin) for the book pages.
- The book covers were made of wood and often covered with leather.
- The books were fitted with clasps or straps.
- Public libraries appeared in the Middle Ages.
- Public libraries often chained the books to a shelf or a desk to prevent theft.
- Reading helps improve focus and concentration
- Readers have stronger Analytical thinking skills
- Readers have stronger writing skills
- Readers have an almost limitless access to ideas, stories and mentors.