CLC International’s Daryl Wearring shows how to increase customer engagement through marketing.

MarketSquare Europe on April 16-18, 2018 in Budapest Hungary will include a day of training and education, which will include two sessions on marketing for publishers and retailers, a panel discussion on the future of Christian literature distribution, and a follow-up session on contracts to maximize partnerships and sales.

In partnership with CBA, Daryl Wearring, head of marketing, CLC International (UK) will help lead the training, including a session for retailers and one for publishers. He will cover the key trends for each sector and focus on the main elements required to stay relevant and increase engagement with potential readers and consumers.

“My aim is to enable attendees to consider new approaches and how they might fit into their marketing efforts,” Wearring says, “and to give some practical ideas as to how to accomplish this where budgets may be constrained.”

For publishers the topics will include: influencer marketing; engaging with your authors; and maximizing unique content. Retailers will receive training on: enhancing the shopping experience; utilizing technology; and interacting with consumers.

Wearring has been involved in Christian publishing and distribution for 30 years and says he’s passionate about getting good quality books into people’s hands that will equip them for living out their faith and encourage non-believers to consider the Gospel.

“It’s all about helping people to find faith, grow in faith, and share their faith in the Lord Jesus,” Wearring says.

“I’m trusting that the training sessions will help attendees consider new possibilities and approaches that they may not be already using or engaging with, and to help equip them to face the challenges in our industry with a positive outlook.”

The 2017 event drew more than 60 attendees representing 18 countries. All the CLC countries in Europe that publish will be present once again, with a few additional CLC countries such as Colombia and Korea.

To learn more about the 2018 event, visit cbaonline.org/marketsquare-europe/.

—Ginny McCabe