Rights and Licensing – Monday, 16 April:
7:30 a.m. Registration opens
8 a.m.-noon Exhibits/Rights/Licensing
noon-1 p.m. Lunch on your own
1-5 p.m. Exhibits/Rights/Licensing
Rights and Licensing – Tuesday, 17 April:
8 a.m.-noon Exhibits/Rights/Licensing
noon-1 p.m. Lunch on your own
1-4 p.m. Exhibits/Rights/Licensing
5:30 p.m. MarketSquare Banquet
Worship with Ivano Cramerotti
Training Day – Wednesday, 18 April:
9-9:15 a.m. Prayer
9:15-10:30 a.m. Consumer Marketing for Bookselling

Daryl Wearring, CLC International
Put “TICC” marketing principles to work to enhance the shopping experience, utilize technology, and interact with customers to increase sales. TICC principles are primary marketing approaches for targeting, interaction, control, and continuity for effective marketing.

10:30-10:45 a.m. Break
10:45 a.m.-noon Maximising the Marketing Reach for Publishers

Daryl Wearring, CLC International
Learn more about influencer marketing, engaging with authors and their networks, and developing and maximizing unique content using networks, technology, and content. Use “TICC” marketing principles of targeting, interacting, controlling, and building continuity to create marketing plans that work.

noon-1 p.m. Lunch
1:15-2:30 p.m. Panel: Publishing for the Next Decade

What’s on the horizon that publishers need to know about today to make a difference for tomorrow?

2:30-2:45 p.m. Break
2:45-4 p.m. Contracts, Intermediate & Advanced Concepts

Marilyn Gordon, Baker Publishing Group
Contracting skills to help build successful partnerships that achieve your goals in Christian literature distribution.

Schedule subject to change.

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