Book marketing and promotion are key topics for CBA’s fourth annual MarketSquare gathering Monday-Wednesday, 16-18 April, at the Benczur Hotel in Budapest, Hungary.
The event’s name changed to CBA MarketSquare Europe from CBA MarketSquare Budapest, reflecting the event’s increasing reach and affordability for rights and licensing meetings, networking, and relevant, timely training. More than 30 international publishers will be represented at the event.
In cooperation with CLC International, the event features rights and licensing sessions Monday and Tuesday and a Wednesday training day. CLC plans its leadership conference Thursday and Friday following the joint training day.
CBA will host a banquet Tuesday evening for attendees. An added blessing will be a special time featuring worship artist Ivano, plus a bonus presentation on Poland’s publishing trends.
Surveys of European publishers and retailers reveal that marketing is a critical issue. Two morning sessions will address finding new markets for books and consumer marketing for bookselling. Presented by Daryl Wearring, marketing and promotions manager at CLC wholesale in the UK, the sessions offer an insider’s look at marketing and promotion trends, how to use new technologies, and where to invest marketing dollars for success.
A senior marketing executive for more than 25 years, Wearring has worked for businesses and charities in Christian publishing, sales, and distribution, including top U.S. and European publishing houses such as InterVarsity Press and Scripture Union England and Wales. He holds a postgraduate degree in direct and digital marketing from the Institute of Direct and Digital Marketing, Europe’s leading body for the professional development of direct, data, and digital marketing.
Publishing in the Next Decade
An afternoon panel will wrestle with issues facing publishing and sales for the next 10 years, plus discuss ideas for overcoming challenges to further production and distribution of Christian thought and ideas.
Contracts 2.0, a follow-up session on last year’s contract-training session, will provide intermediate to advanced information and techniques to improve publishing contracts to maximize distribution, optimize partnerships, and further business.
Registration is free for CBA members, €20 for nonmembers. It includes rights and licensing sessions, training, and the hosted banquet dinner. For information and event discounts for the Benczur hotel, visit the hotel website.
The three-star hotel is located in a peaceful residential area of the Hungarian capital’s embassy quarter, featuring clean, air-conditioned facilities, convenient airport transfer, and deliciously prepared, healthy meals.