Companies producing and distributing Christian products have many options to market and sell products. But no opportunity in retail is greater than distribution through the Christian-store network where storeowners and staff share your values and sense of mission and purpose.
As a trade association, CBA does not manufacture, market, sell, or distribute products for resale through retail stores. Nor do we “approve” products to be sold in Christian-retail stores. We do offer resources and insights about how to market and sell products to help you succeed.
The services listed below are a guide to help you promote your company and products to Christian retailers. These services are available to nonmembers, but CBA Supplier Members receive discounted pricing on CBA items. To download the CBA Supplier membership application and review the required qualifications click here.
Product Coding Standards – Make sure your products are properly coded with UPCs (Universal Product Code) and ISBNs (International Standard Book Number) before attempting to sell to retailers. These codes enable retailers to track and manage inventory in electronic Point Of Sale systems. Many retailers will not purchase products if they are not properly coded. Some larger chains also require suppliers to use Electronic Data Interchange (EDI) to enable electronic ordering, receiving, and invoicing. Services are available to enable EDI easily and affordably, including PubNet.
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CBA Marketing Opportunities
CBA Mailing List Rentals – CBA offers three different mailing lists containing 1,350-2,200 addresses of Christian-retail stores across the country. Use these lists to send direct mail promotional pieces for your products to stores and then follow up with a phone call to secure the sale. Lists can be provided in a spreadsheet, a delimited text file, or printed on labels for you.Order the List Here
Advertising in CBA Publications – CBA offers advertising in both print and online formats. CBA Christian MARKET magazine is a monthly publication sent to all CBA members and subscribers offering a variety of advertising sizes and options. CBA also offers advertising space in our weekly email newsletter, which is sent across the Christian retail industry.Click Here for Media Information
CBA Convention Trade Show – Each June/July (since 1950) CBA hosts its international convention, the largest and longest running convention for the Christian-store network. Convention brings together Christian retailers, suppliers and professionals from around the world. One primary feature of this show is the three-day trade show floor where Christian retailers come to buy products for their stores. CBA offers booth space to exhibitors in 10- by 10-foot increments plus a variety of marketing and sponsorship opportunities to extend impressions and conversions. The main requirement to exhibit is to have at least three current Christian-retail accounts.
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Find a Distributor or Sales Rep to Help Sell Your Product – CBA WEBSEARCH is a handy tool to find industry suppliers and distributors that carry products similar to yours. Use this resource to contact partners to carry your product line. Retail buyers also use CBA WEBSEARCH to find suppliers and products.
Click Here to Access the Directory
Below are several CBA member groups that help sell products to stores.
One last note: If a chain store or retail marketing group said you must be a CBA member before they will consider your products, that is their policy, not a CBA policy.
If you have questions about any of these services please contact CBA Member Services for more information.