Thomas Nelson is capitalizing on the popularity of its top selling Jesus Calling by partnering with Salem Media, updating the book’s website, and adding staff.
Earlier this year, Thomas Nelson began working with Salem to provide 60-second daily messages on Eric Metaxas’ show, which is carried on more than 100 stations nationwide and worldwide on SiriusXM Radio. The Jesus Calling radio devotions reach more than 500,000 people daily.
In addition, the company has upgraded www.JesusCalling.com to make it more interactive. To promote the brand, Laura Neutzling is now brand team leader and Linda Tozer is marketing manager.