In keeping with the theme “Expect,” international attendees at the 2015 International Christian Retail Show (ICRS) can expect more training, more time for networking, more consulting opportunities, and more international speakers and trainers. ICRS will be held June 28-July 1 at the Orange County Convention Center in Orlando, FL.

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Eight sessions offered on publishing in a digital world.

CBA is partnering with Media Associates International (MAI) and Magazine Training International (MTI) to offer attendees eight training sessions on “Publishing in a Digital World.” Both organizations help internationals develop excellence in indigenous publishing and encourage sharing the Gospel through the written word in people’s heart language.

The training sessions, which will be held onsite before and after exhibit hours, will cover trends and opportunities, ways to tap into the digital market, search engine optimization, metadata, file conversion, cell phone apps, monetization, and marketing. Attendees who attend all the sessions will receive a certificate of completion.

Media Associates International (www.littworld.org), celebrating its 30th year in international publishing training, has equipped more than 7,900 Christians in 74 countries in onsite training and consulting. The organization also holds the triennial LittWorld global publishing conference.

[quote]”Publishers need to provide books and magazines in formats readers can access. Overseas, many magazines begin as digital-only publications. In low-income countries, people often don’t have a computer, but they can obtain Internet access on their cell phones.”[/quote]

MAI President John Maust says MAI relies on and equips Christian publishing professionals to volunteer their time and expertise as trainers in their region. He encourages publishing professionals interested in volunteering to contact him at ICRS.

Since 1989, MTI has offered 65 conferences and publishing courses in Eastern Europe, the former Soviet Union, and Asia. Some 1,500 staff members from more than 500 Christian magazines in 60 countries have graduated from MTI’s onsite courses. Thousands more have taken part in MTI’s online program or have used publishing resources freely available on its website, www.magazinetraining.com.

MTI founder and President Sharon Mumper says there’s growing interest in digital publishing among magazine publishers. “Publishers need to provide books and magazines in formats readers can access. Overseas, many magazines begin as digital-only publications. In low-income countries, people often don’t have a computer, but they can obtain Internet access on their cell phones.”

MAI and MTI will offer free consulting in MarketSquare to international attendees. Among others, trainers include MAI Director of Publisher Development Ramon Rocha III and digital-publishing global consultant and speaker David Renard (MTI).

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Finance, inventory, and marketing headline ICRS training.

[quote]”They’re welcome to bring their financials, store pictures, store policies and procedures, or anything else, and I will give them 30 minutes of my full attention.”[/quote]

Because CBA member retailers have requested more retail-basics training, veteran Christian retailer and publisher Jack Scott of Scott Marketing & Training will lead three general training sessions open to all ICRS attendees. The sessions will cover how to read financial statements, inventory planning, and establishing a store marketing plan.

“The illustrations will be from stores around the world,” he says. “Wherever stores have good policies, plans, or procedures, we want to learn from them.”

For nearly 30 years, Scott served as marketing and development VP at Herald Press, and for 20 years he led business strategy for Provident Bookstores. He then served as director of training and member development for Christian Trade Association International, which closed in 2013.

Scott will be available for free individual coaching sessions with international attendees. “They’re welcome to bring their financials, store pictures, store policies and procedures, or anything else, and I will give them 30 minutes of my full attention,” he says.

MarketSquare International expands.

Scott also is coordinating MarketSquare International this year, explaining it will offer expanded opportunities to engage with other internationals. “We have extra chairs and tables for folks to sit and talk about their challenges, triumphs, and ongoing issues. People exchange business cards and nurture friendships that span the globe and time.”

 

CBA will host an international chapters meeting at ICRS. Contact Jessica Smith, jsmith@cbaonline.org, for details.

Registration for the 2015 International Christian Retail Show is now open at ChristianRetailShow.com.