Leaders of a movement the authors of The Rise of Network Christianity call “INC (Independent Network Charismatic) Christianity” are said to be “significantly changing the religious and political landscape in America.” Its influence can be seen in “the millions of hits on its many web-based media sites, large turnouts at stadium rallies and conferences, and millions of dollars in media sales.” Describing Bethel as “an INC ministry,” the authors say it had a 2013 income of $8.4 million from sales of music, books, DVDs and web-based content.

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