CBA’s International Christian Retail Show (ICRS) is changing dramatically next year with new features, new exhibitor procedures, integrated exhibitor marketing support, and free buyer admission. The exhibitor commitment period opens Aug. 21. Exhibitors only need to commit to participate, with a minimal deposit to reserve space. CBA staff will help exhibitors customize plans to maximize sales and marketing strategies – whether just booth space or integrated power-marketing solutions. The earlier exhibitor commitments are received, the better opportunities exhibitors will have to optimize plans.

Among new ICRS features are:

  • Free admission to qualified buyers, and the second year of Cover My Expenses to offset buyer travel costs.
  • New exhibit areas designed to build floor excitement and traffic.
  • New exhibit configurations to maximize exhibitor space and marketing.
  • Expanded international marketing opportunities to drive global business.

ICRS 2014 will be at Atlanta’s Georgia World Congress Center Jun. 22-25.

For more information, contact Toby Lorenc.