Boasting a population of more than 24 million in the United States, Hispanic millennials comprise 40 percent of the total U.S. Hispanic population. In addition, 80 percent of U.S. population growth between 2015 and 2020 will come from minorities, with Hispanics accounting for more than half of this growth. Viant’s new report, The Marketer’s Guide to Hispanic Millennials, looks at this bicultural group, with insights on how Hispanic millennials interact with brands on social media, who their biggest influencers are, and more.

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