On Oct. 10, HarperCollins Leadership (HCL) debuted. The new imprint provides “integrated, values-based material” by publishing and producing content focused on inspiration, insight, and tools for individuals looking to maximize their leadership potential. HCL will produce books and materials in a variety of formats, as well as ancillary content including online learning tools such as video courses, blogs, podcasts, and digital apps.

HCL launched Oct. 10 with the release of Building a StoryBrand: Clarify Your Message So Customers Will Listen by New York Times best-selling author, Donald Miller.