Black Friday weekend sales at about half of Christian stores reporting data through CROSS:SCAN were up. However, overall sales for the holiday weekend were down 1.8 percent.
Although receipt counts were down, average ticket totals were up, indicating that customers visiting Christian-retail stores are spending more money than they did last year.
Stores that employ omnichannel strategies experienced greater success in generating sales over those who relied solely on in-store or online traffic, according to a survey commissioned by the National Retail Federation. The study found that consumers who shopped both online and in store spent more on average than online shoppers only, $82 compared to $49.
Additionally, the survey found 63 percent of smartphone owners shopped on their mobile devices and 29 percent actually made purchases through their phones.
CBA’s Get It Local Today! program is designed to help Christian retail stores meet customers’ growing need to shop online and pick up in local stores. However, this program needs a critical mass of Christian stores to sign up before it goes live to ensure customers have a place to buy and pick up products. Register for Get It Local Today! and capture shopper referrals from Christian publisher partner websites. Click for information.