Guideposts will be discontinuing its trade books program (comprised mainly of nonfiction with some fiction) after this year, according to David Morris, VP and editorial director for Guideposts Books. However, the company’s faith-based children’s publishing program, Ideals Publications, will continue to sell exclusively to the trade.
“Due to the challenges of retail publishing in today’s changing marketplace, Guideposts has decided to scale back its trade book publishing programs and turn its sights on digital marketing for its direct-to-consumer business,” Morris told CBA Industry Brief. “Beginning Spring 2014, there will be no new trade acquisitions in nonfiction or fiction from the Guideposts imprint, and the fiction-only Summerside imprint will be discontinued. Guideposts will fully publish and support titles for its Fall 2013 trade list, and will be looking to repackage titles from its long-standing direct to consumer program to the trade for the foreseeable future. Its Ideals Publications, which publishes children’s books, will continue and will be supported by Guideposts sales division, both based in Nashville. Guideposts acquired Ideals in 2000 and then launched its adult trade program in 2007. With a database of more than 10 million names, Guideposts is looking to move to new digital ground in reaching readers through direct marketing with devotionals like Daily Guideposts and Mornings with Jesus, original story collections, fiction, and licensed properties such as Bibles and spiritual growth titles.”