The Christian store-supporting platform Get It Local Today! is in the final testing phase with strong initial results. The platform offers shoppers receiving promotional emails from publishers, or shopping on publisher websites, the option of buying products at local Christian stores as an alternative to Amazon and big-box retailers.
Get It Local Today! is free to retailers and publishers. The program is a cooperative effort among CBA, The Covenant Group, and The Parable Group and is endorsed by the Logos Group, Bookstore Manager and Signature Websites.
Hundreds of Christian retailers are signed up to participate, and a group of 18 Christian retailers participated in a beta-test prior to Easter. The beta-test email, featuring Max Lucado’s No Wonder They Call Him the Savior for $5, yielded positive results in both foot-traffic and sales.
Barry Berglund from Parables of Omaha said of the Get It Local Today! test, “We had a lot of customers come in—we had to order and then turn around and order again. We sold 16 units right out of the chute, and another 11 units since. We’re very happy with the results!”
In terms of sales, stores who participated in the Get It Local Today! test sold half their inventory of No Wonder They Call Him the Savior within two weeks; while stores not in the test sold only a third of their inventory during that same period.
Participating retailers are anxious for Get It Local Today! to officially launch.
Lorraine Valk of Parable Christian Store of St. Joseph (St. Joseph, Michigan), “I fully support the Get It Local Today! initiative and look forward to even more traffic coming into my store because customers know we have what they want,” she said. “This is a prime example of ‘a rising tide raises all ships’—let’s drive those individuals to our stores!”
Leading publishers have verbally committed to post the Get It Local Today! widget on their corporate websites and emails to help drive direct-to-consumer sales to local Christian stores. The next phase in the rollout and launch of the program is the sending of test emails by several publishers beginning mid-May. This final testing will provide feedback on a national level and will include all stores enrolled in the program at that time.
It’s not too late to enroll—simply click here. It only takes about five minutes to give permission for your store to be listed and set up for data reporting to let customers know the product is in stock at your store.